A Heads Up on HBA Global Expo & Conference

Top packaging companies and key speakers add up to three action-packed days for the beauty industry.

The 18th Annual HBA Global Expo & Conference will take place September 28-30, 2010 at the Jacob K. Javits Convention Center in New York City. It is the leading product development event for the entire beauty community including skin care, cosmetics, fragrance, personal care and well-being industries. For three days, the top brand manufacturers from mass to prestige, as well as independent and niche beauty companies will gather to learn about industry trends and discover new products from the world’s leading suppliers. The HBA educational conference is renowned for providing an unparalleled look at both the marketing and technical drivers in the health and beauty space and provides proven strategies for business growth.

Research shows that 57% of HBA attendees look for primary packaging solutions, 37% source secondary packaging and 48% seek private label and contract packaging services, making it a prime destination for all those involved in the beauty and personal care packaging industry.

A sampling of this year’s top packaging companies exhibiting their primary and secondary innovations include: 3C, ABA Packaging, Alpha Packaging, Ares Print & Packaging, C+N Packaging, Chicago Paper Tube, Continental Packaging, Fusion Packaging, InterConti, O.Berk, SGB Packaging,Tupack, World Wide Packaging, Xela Pack, and many more.

HBA Conference Programs and Educational Sessions of particular interest to the packaging, design and marketing industry include:

Trends Conference Program

Trends in Celebrity Fragrance Packaging, presented by Beauty Packaging magazine, and featuring Nirav Mehta, director, packaging concept development (PCD) Coty Beauty, and John Deputato, senior vice president and leader of the Beauty and Personal Care, Client Team Vertical, at SymphonyIRI Group. Moderated by Beauty Packaging’s editor, Jamie Matusow. Tuesday, September 28, from 3-4pm.

Marketing & Technical Conference Program

Design Innovation: Working Magic with New Materials will discuss how the world of package design is growing wider every day. Speakers include Jill Tomandl, Stila Cosmetics; Nica Lewis, Mintel Beauty Innovation; Dr. Andrew Dent, Ph.D., Material ConneXion; and moderator Robert Brands, Brands and Company, LLC. Tuesday, September 28 from 12:30-2pm.

How to Leverage Business Relationships in Today’s Beauty Industry, presented by ICMAD (Independent Cosmetic Manufacturers and Distributors), will focus on how to find the right partners and create strong relationships with them for beauty business success. Wednesday, September 29 from 11am-12:30pm.

20 Tips on Design from Past IPDA Award Winners. Speakers from three of the companies whose outstanding work has been recognized with IPDA awards talk about their strategies for success in package design. Featuring Scott Oshry, The Maesa Group; Rebecca Goswell, HCT Packaging; and Russ Napolitano, Wallace Church. Wednesday, September 29 from 1-2:30pm.

New Packaging Technology for Cosmetics and Personal Care Products. Guest speakers at this session will explain how today’s great packaging is not just something that “grabs” the consumer’s eye. Wednesday, September 29 from 1-2:30pm.

The Green Conference Program

Marketing Green: Creating a Successful Brand in the Naturals Market. This session offers a guide to natural marketing strategies the social media age has to offer, and an in-depth case study on the re-creation of the Desert Essence brand. Wednesday, September 29 from 11-12:30pm.

The Bigger Picture: Focusing on Sustainability. This session will provide a guide to the latest catchphrases used in the industry and how consumers react to them. Wednesday, September 29, 1-2:30pm

The Business Side of Green: Making Natural Profitable. This session will offer a full exploration of the green business world, covering current mergers, acquisitions and investments. Wednesday, September 29, 3-4:30pm